5 Things You Need to Know About Facebook Insights - for beginners

Hands up – who’s regularly checks the Insights section on their Facebook page? *a cricket chirps* Ah....right then

1. Where is it?

If you have any kind of admin access to a Facebook page you’ll see an extra bar over the cover image on the page. In the middle is a link to “Insights” Facebook’s own analytics which help you gauge how well your page is performing, what kind of people are interested in it and what content is most popular.

There are many different subsections of Insights but the first page gives you the summary and it’s very handy for quick regular checks. By default it’s set to cover the last 7 days and will tell you what your largest single demographic is, how they’re accessing your content (tablet, mobile etc), how many people you’ve reached in the last week and how many likes you’re gathering week on week.

2. Post performance

Below that is a summary of how your last 5 posts have performed. It separates paid-for from organic performance and – most useful – tells you what kind of post each one is (text-only, image, video etc). You can see from this screenshot that images work extremely well – surprise!

3. Checking out the competition

The really cool part is just below this section. You can check out the competition. “Pages to Watch” allows you to specify what other pages you’d like to track and will report on their likes, posts and level of engagement. So if a page suddenly has great levels of engagement, this where you’ll get the tip-off and can go see what they’re up to.

That will get you started and I’ll leave you to explore the other sections and feel free to ask questions below. However there are two more features that aren’t immediately apparent that you might find useful

4. Exporting Data

You can export data on the performance of the page or individual posts over a 60 day period. The level of detail it provides can be quite daunting but if you’ve got very specific questions about posts or post types that might be the best option. The link is on the top right hand side of the main Insights page.

5. Times to Post

If you click on “Posts” you’ll get a graph showing what time of day your followers are online. Obviously this is the most logical place for that information to be displayed [NOT]. However, it is dead handy when it comes to planning what times of day you want to post.

(This page also lets you check out the top posts from the pages you watch, just sayin’....)

What makes a good tweet? Part 1

OK, I'm pretty sure there is no such thing as "The ultimate tweet". Someone will probably Google that and prove me wrong but until they do, the best way to work out how to tweet well is sometimes by looking at times when someone tweets poorly. We learn from our mistakes

So sit back, get comfortable and check out Carol's Hall of Shame (you mawkish little ghouls)

We'll start off with an easy one


Be interesting
Just been out for a great meal

Yeah, I'm real happy for you but your tweet is about as useful as a chocolate teapot and significantly less interesting. If you must tell everyone about your night out then tell them properly Why was it such a great meal? - Where did you go? Who were you with? What did you eat?

Whenever possible give your followers somewhere to go or something to look at. How about including a link to the restaurant's website or Facebook page? (the owners may even thank you for that). Failing that, what about a photo of that hilarious moment when the flaming sambuca torched the waiter's moustache?


Don’t make them work for it

@MacXXXX check my tweets for an event worth RT'ing guys. All profits going to @macmillancancer

This is basically asking people to go trawling back through the writer's tweets for some unspecified nugget of information.  No-one has the time to do that kind of detective work. Make it easy for your followers - put the important stuff up front every time.

And here's another from the mystery meat department

I posted a new photo to Facebook fb.me/12345678nZj

Someone has posted a photo on Facebook (bet that was hard to guess) but not bothered to give the image a caption. They have their Facebook account set up to cross-post to Twitter and - in the absence of a caption - you're seeing the default text that Facebook uses for the tweet.

My usual reaction to this kind of tweet is not gleefully rushing over to Facebook to see this photographic wonder. I'm more likely to mutter "well goody for you!" and ignore it.

But then I'm more curmudgeonly than most.

However, I 'm not unique - c'mon people, tell me WHY I should be doing this for you, or don't act surprised when I do nothing at all.

And they say size doesn't count...

Doing a stand up comedy night for Macmillan Cancer Support. You can get tickets here t.co/123456 Please RT + add your favourite joke

Nothing wrong with this surely? It does what it says on the tin, provides a call to action with the link and even gets imaginative by engaging readers with their favourite jokes.

There's only one wee problem - this tweet is exactly 132 characters. In a retweet this leaves just enough space to add "RT @..." and your username for the credit. So unless your reader's favourite joke is about one character long, he's pretty much screwed without having to edit your original tweet. A lot of tweeters don't like doing that.

Do your retweeters a favour - leave them some space to comment.



So, to recap

• Make it interesting, be of value
• Give your followers something to do or to look at (that they will be interested in)
• Make responding easy for them

And finally here's a link to an audacious example of getting it right - more of those next time

http://twitpic.com/9qm78v

12 ways to get more Twitter followers

Photo : cc by-nc-nd - Bruno Monginoux - Landscape-Photo.net

Having persuaded colleagues that Twitter can be a useful tool, inevitably the next question is "How do I get more followers?"

From personal experience, I generally recommend a combination of lurking, not being afraid to experiment until you find something that works for you and strict adherence to Wheaton's Law 

However there are some specific things you can do to improve your chances of getting more followers.

Above all, remember that there are many different ways for people to find and follow you on Twitter - they may see a #FF recommendation and read your bio, they may see a retweet of one of your posts and go read your feed. So you need to treat every publicly-visible thing about yourself as one of those potential avenues.

1. First listen, then have a conversation, don't just talk
   Too many Twitter accounts are still using the channel to broadcast information - mostly about themselves. Although some accounts have built a following around this approach, it generally doesn't work. It's fine to make a statement or post a link on Twitter but you need to follow up. If someone comments on your tweet, make sure to answer them. If they retweet you, then thank them.
   
   
2. Be interesting/ Be useful
   By now everyone knows that Tweeting what you had for breakfast is taboo. But it goes further than that. Think about the tweets you enjoy reading. What works in them? Will that also work for you?
   
   
3. Be Human
   Although it's a good idea to post useful information, it's also important to behave like a human being rather than a auto-posting robot. Expressing your opinion is fine as long as you keep it polite. A quick glimpse into what's going on in your world is good too - it helps people to connect to you as a person. And you never know what might work - after a lot of concerted posting on Social Media topics, the only retweet I got this week was about my misadventure when running for a bus!
   
   Additionally, it's wiser to avoid any kind of autoposting or autofollowing services. Autoposting is risky - how will you look if a major news story breaks and your only comment is "watch my video on...."? Similarly if you don't have the time to decide who you want to follow, you certainly won't have the time to wade through the flood of spam you'll get when you autofollow all the spammers who exploit such behaviour.
   
   
4. Be Original
   Half a billion people use Twitter. If you want them to pay attention to you, you'll probably have to offer them something they can't get elsewhere (legally).  I'm not saying that you have to be posting Buddha-like insights on life, but just rehashing content that your potential audience has already seen simply won't cut it. It's OK to Tweet links to other content but add your own opinion, put something of yourself into it - remember that you are the most original thing you have.
   
   
5. Be confident enough to promote others
   If you see someone else doing something good, don't be afraid to tell others about them. It won't detract from what you're doing. Instead you'll be respected as the person who recognised it was good and was happy to tell everyone else about it. Clearly you are a dude who knows where your towel is.
   
   
6. Follow others - and use lists
   The easiest way to make people aware that you exist is to follow them. Most twitter users regularly scan their list of followers to see if they have anyone new they'd like to follow back. I've already talked about Lists in depth. Just remember that they're a great way to identify and attract valuable followers.
   
   
7. Use your bio
   On Twitter, your bio can work like your business card. Often, if they're scanning lists or new followers it's the first thing about you that people see. So make sure it tells them who you are and what you're about - assure them that you're worth following. Don't forget to include a link to somewhere useful like a LinkedIn profile so you can tell them even more about you if they're interested.
   
   
8. Be consistent
   Don't leave your followers feeling conned. If your Twitter profile says that you breed racing turtles, then your twitter stream should probably contain plenty of tweets about breeding turtles and racing them. If things have changed and you're now into racing snails then update your profile accordingly. Otherwise you're misrepresenting yourself and that wins you no love.
   
   
9. Hashtags
   You should always be on the lookout for ways to help new people find you and your content. Hashtags are an ideal way of doing this. Getting involved in a discussion around a hashtag means that a lot of people - who might never see you otherwise - can become aware of you. Just make sure it's for the right reasons so post intelligently (unless the hashtag is #eurovision in which case all bets are off).
   
   
10. Review and make note of what works.
    It pays to step back periodically and look back over what you've been doing. Just do a quick sense check - does your output look intelligent and interesting to someone who has only just found you? Have some things worked surprisingly well (do more of them), have some been total flops (any idea why? Stop doing them)
    
    
11. Prune your followers
    Yes, I know this sounds counter productive but by your followers shall ye be judged. So make sure they're not predominantly busty blonds fronting obviously spam accounts. Do us all a favour; report and block them. You'll look less of a novice as a result.
    
    And finally...
12.  Do NOT sign up to those services that promise you 1,000 followers - remember it's quality not quantity you want

Deciphering the Geek Greek

The one thing that seems to deter newcomers from using Twitter is how much jargon they think they'll have to learn: “HT, RT, <, +1,LOL,#,bit.ly, yfrog, #ff, owl.ly....” - to an outsider the list can seem endless.

The truth is, like every other group, Twitter folk can behave like a clique - a private little club with its own jokes, language and culture. Some of the Twitterati probably like it that way.

However, that's not how to be a good member of the Twitter community. With a 140-character limit, some abbreviations are necessary but they're not to be used as a badge for the in-crowd. Remember that Twitter is for communication and that's not possible when you're hiding behind a load of clique-speak.

So with that in mind, here's a handy guide to the most commonly used shorthands:

@[username] - indicates a message that is intended for a specific person. Use this and Twitter will notify them that they have had a mention. Twitter's web site tends to filter tweets starting with @ out of most peoples' feeds on the grounds that  they're not likely to be interested in messages intended for other people. However, Twitter clients such as Tweetdeck or Seesmic don't always work the same way so don't assume that you're having a private conversation - use DM for that (see below). Conversely if you want to get around that filter - for example if you want to direct a message at a specific account but you want everyone to see it - then just start the message with a full stop
eg: .@TalkTalk you have dreadful customer service! 

DM[username] - in theory you should NEVER see this unless you wrote it. It indicates a private (direct) message to a [username].

RT = Retweet. Reposting another Tweeter's message. Indicated by RT followed by the original author's name. Normally this is so you can comment on it or just boost the signal a bit for them (more information)

HT or via – used to give credit when you’re not retweeting someone but have based your message on something they have tweeted (HT = hat tip). Normally followed by the original poster's name. 

MT - modified tweet. Usually used in similar situations to HT but when you're still quoting some of the original message.

# - hashtag. When followed by a phrase (no spaces or punctuation allowed), this will appear on Twitter as a link to a feed of all other tweets also using that phrase. Proper explanation of hashtags will get a blog post of its very own shortly, but basically hashtags are a great way to pull people together around a topic - check out #bbcqt which is the one for Question Time. It's also a great way to find new people who may share your interests.

< - often used as a separator between the content of a retweet and your own comment on it

+1 = quick comment on a retweet meaning “me too” or “gets my vote too”. Not to be confused with all the signage for Google Plus likes, although probably inspired by that.

Bit.ly. T.co. owl.ly – URL shortening services. Twitter’s web interface and a lot of the twitter client programs will automatically shorten URLs so that they don’t take up an entire tweet by themselves. If you're given a choice of services, bit.ly is currently the one least likely to be blocked by firewalls. T.co is Twitter's own shortener and you'll probably get that if you tweet using Twitter's web site rather than a Twitter client.

Twitpic, Yfrog – photo hosting services that let you upload a photo and automatically tweet a link to it. Most of them let you log in with your Twitter account so you don't have to worry about a separate sign-up process. A lot of twitter clients will connect with your favoured service automatically, you just have to let them know which one you use.

OMG = Oh My God. Twitter has embraced many of the acronyms originally used in chatrooms and in text messages. Plenty of other bloggers have documented them. However take care not to overdo it. Text speak is not welcome on Twitter. Tweets are not text messages and your tweets can be read by anyone rather than just the mate you texted.

Trending = when a lot of people are using the same phrase at roughly the same time, Twitter will report that the term is trending and it will appear in a list of trending terms on your twitter home page. Often the trending terms will be hashtags but they can include breaking news or commentry on sporting or TV events. Twitter has been taking advantage of this by selling an advertising space for "promoted terms" at the top of the trending list which can be unhelpful. Nevertheless, news can break on Twitter up to an hour before mainstream channels report it so it's worth keeping an eye on the list if you need to keep up to date (remember that news of Twitter is not verified). 

Bear in mind that, like every other language, Twitter-speak is constantly evolving and a lot of it is unique to specific groups or cultures. So this list is not comprehensive and some of it may even be out of date before I hit post. I'm always happy to update so if you come across something I've missed, just sling it in the comments below.

Or tweet me

Retweeting ettiquette

Image Credit

Retweeting is another bit of Twitter functionality that that should have evolved according to how people want to use it. Unfortunately the Twitter developers got the wrong end of the stick this time so it doesn’t quite work the way everyone wants and so a lot of people prefer sticking with old school.

Retweet the Old School way – copy someone’s message, then hit reply so you get @[theirname], paste their message back after their name and slap an RT on the front. If you want to comment on it, add your text in front of the RT or after the message but prefixed by <

Simples! (not)

Apart from being a faff, this is not always feasible without some editing if it’s a long message (another reason to not push the 140 envelope in your own posts – keeps them retweet friendly). 

However the advantage is that you can track the influence of a tweet. If someone retweets your retweet (stay with me), you’ll know about it as well the original author since you'll both get a mention. And the original author will know you helped spread the word (subtext – you’re influential!)

Retweeting the new school way – push the button labelled Retweet. That’s it. It’s low-effort but the disadvantage is that simply spreads the word without any opportunity for you to add your own value/comments or get the credit.  It cuts out the middle-man. The original author learns that lots of people passed on his message but they’ve no way of know HOW those people saw it in the first place so you lose out on a chance to connect.

When to use old school and new school - Best rule of thumb, use old school if you have the time and space. Go for new school if you’re in a hurry or there’s not enough room left for an edit anyway.

 

How much editing is allowed – you can edit tweets a little bit (remove irrelevant hashtags or unnecessary words); there's no set rule on how much. Generally just respect the original message and do not change the meaning

Credit, Credit, Credit – eventually you’ll reach a point where you can’t use the original tweet and have to write your own, BUT STILL MAKE SURE YOU CREDIT YOUR SOURCE. When all else fails use HT ("Hat tip) or just "via" followed by the original tweeters' name.

Don't overdo it. Although very few followers are going to review your entire twitter feed, some will. And if they see a feed that are entirely comprised of retweets, especially without any comment, they'll assume that's all you do. At best they'll ignore you, at worst they'll report you as a possible spammer.


To retweet or not to retweet? 

It's a question of value - 

-Will other people find this interesting/useful/fun?

-Will I be reaching a larger/different audience to the original message

If the answer to either is NO, but you still want to acknowledge or bookmark the message in some way then use the Favourite (of which more anon).

Happy (re)tweeting.

"...International Tweeter of Mystery"

So you've set up your twitter account, posted a few times and followed a bunch of people. And what's happened?

Nothing. Nada. Zip.

With the exception of Barack Obama, a handful of pneumatic blondes with oddly similar profiles and your Mum, the twitterverse has ignored you.

Maybe it's because your profile looks like this:

Hear those crickets? See that tumbleweed? This profile screams "I GAVE IN AND SIGNED UP, OK? DON'T ASK FOR MORE THAN THAT!!!"

Let's dissect this:

User name

From an individual professional standpoint, your name is your brand online so it helps if all your social media identities reflect your real name in some way. Of course if your name is John Smith then I'm afraid you've pretty much missed the boat. However JnSmith or Jn_Smith might still be available. 

I'll admit this is a case of "Do as I say not do as I do" since my own twitter name is nothing like my real name - like many old Internet lags, it's a hangover from the halcyon days of message boards in the mid-90s when no one dared use their real name. I'd grab mine now though if I got the chance.

Profile photo

Lose the egg - nothing says "Ignore me" more than the default Twitter egg avatar. Ideally post a photo of yourself; if possible one that wouldn't make your mother wince. You want people to talk to you, they want to know you're a real person, this helps them to know who's at the other end of the line. For this reason don't be tempted to use those photos of hot blondes - you'll get rumbled eventually and by default everyone assumes that model photos aren't real.  

Failing that, pick something eye catching, something that will let people spot your tweets quickly without having to read your name as well.  One of my former colleagues used a striking photo of some branches against a brilliant blue sky.  I came to associate the photo with her and it was easy to pick her posts out in my twitter feed. Of course the drawback came when she decided to change it - it took me forever to adjust. Similarly you may find that your followers complain when you switch avatars - so chose wisely young Jedi.

Bio

A blank bio says "I'm probably a spammer who could not be bothered to fill this out".  There are 300 million people using Twitter. Your bio is the first thing many potential followers will see. Given the choice between "British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger" and "                               " which do you think would be more interesting?

However, you only have 160 characters for this so you need to get clever. If you can pull off humour then go for it, but remember that one man's comedian is another's smartarse so don't get too cocky. You need to give people a good idea of who you are, what you're about, what interests you AND persuade them you're worth their time and attention. No pressure.

Some tweeters - especially those who have a list of interests - get sneaky and add hashtags to key words so that their profile is more likely to pop up in searches for those topics.

If you're happy to say where you work, it's a good idea to include a mention of your employers' official Twitter account. Besides, it'll probably take up less space than the full company name. However if you do that, make sure that you include a disclaimer that all opinions are your own; you are not an official channel for your company.

Link

Don't waste any chance to give potential followers access to more information about you if they want it.  If you're using Twitter professionally, a link to your own web site or LinkedIn profile would be perfect here. 

Number of Tweets/Followers/Following

There's only so much you can do here. As far as the number of tweets is concerned just work on it and accept that you won't pick up too many followers while the numbers are still low unless you're a celebrity or a brilliant tweeter.  Regarding following/followers, ideally you should have something close to equal numbers here. Don't obsess about it but the classic sign of a spammer is someone following about 1,000 people of whom only a handful have followed back.

Of course there may be a dozen other reasons why you're not getting followers but at least with a decent profile you can rest assured it's not because they think you're a spammer/not real/a sociopath

...unless of course you are.

Follow Friday, Charity Tuesday, Teddy Bear Thursday, Caturday.....

You see them every week... #CT, #FF. They pop up with depressing regularity, in fact you've seen them for so long now that it's too late to admit your ignorance and ask #WTF they are.

Charity Tuesday, Follow Friday - basically a neat way to share the love a bit.

Friday is the one everyone goes wild for, it's TGIF for teh Twittah. It's a way of saying "Thank You" or "I Think You're Cool" or "This Person is Worth Our Attention" to the people you've been reading or tweeting during the week.

However unless you know what it's for, you're worried you'll look a bit of a twit when you join in and get it wrong. Common mistakes include:

• doing a shout out to people you've met and not including their username
• recommending people who have a Twitter account but never actually use it
• recommending people who aren't even on Twitter
• tweeting a succession of username lists with no explanation of WHY you think they're worth a follow
• not using the #FF hashtag
• using the hashtag in the plural when recommending more than one account (#FFS means something else entirely, trust me on this).

Do any of these and yeah, you'll look a twit; not to mention wasting your time. Remember, you're recommending these people - it's your reputation on the line if they're not easy to follow or they turn out to be total losers.

Charity Tuesday (aka #CT) is one of the spin-offs. It's a chance for charities to get a look-in without having to fight through all the other noise on a Friday. Volunteers, fundraisers and other supporters can also get some attention especially if a charity wants to cyberhug its supporter base.

So remember - get the hashtag right, make it easy to follow people and make sure you explain WHY you think they're worth it.

This is an example of how to do it right

#FF for @popplestone who is interesting, funny, clever, knows her social media and is an all-round good egg.

In fact, if you'd just like to cut and paste that, no problem...feel free...be my guest.

You're very welcome.

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Other recommended reading:

How #FollowFriday Is SUPPOSED To Work - it has better graphics too 

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  *In case you were wondering - Teddy Bear Tuesday is another spin off and Caturday is the grand-daddy of them all. I am not making either of them up.